Marketing Strategy Consultant
Dallas, TX Dallas, TX Full-time Full-time $102,500 - $113,900 a year $102,500 - $113,900 a year 10 hours ago 10 hours ago 10 hours ago Department:
Marketing Our Company Promise We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.
Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines.
Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Job Description:
The People of Southwest Airlines come together to deliver on our Purpose, which is to connect People to what's important in their lives through friendly, reliable, and low-cost air travel.
The Marketing Strategy Consultant supports the Customer Strategy Team with a primary focus on increas ing Customer Targeting and Lifecycle Marketing.
This role is responsible for building strategies, testing, and optimizing them against targeted Customer groups.
The Marketing Strategy Consultant is a strong communicator who is data-driven and e xcited to join a cross-functional team to support impactful initiatives that drive the futur e of Southwest.
Additional details:
The culture of Southwest Airlines means we embrace a flexible workplace and value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus.
This role is a hybrid position based out of our Corporate Campus in Dallas, TX, which requires Employees to work at a Company facility at least three days a week.
The Department designates the specific three days of the week Employees must work on-site.
U.
S.
citizenship or current authorization to work in the U.
S.
is required , and no current or future work authorization sponsorship available.
Southwest Airlines is an Equal Opportunity Employer.
We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences.
Job Summary This Marketing Strategy Consultant is responsible for initiating, assisting in developing, and driving strategic plans to address business needs and improve performance of their assigned functional area (Customer Development, Local Strategy, Traffic, Southwest Business, Southwest Vacations, Loyalty Promotions).
This role will assist and/or co-lead the efforts, from concept to completion, of Marketing initiatives relevant to their functional area by leveraging multiple inputs (including various customer data models, customer dashboards, customer profiles and shared insights, traffic and revenue analysis, demand generation reporting, sale and offer optimization, brand monitoring, customer intelligence) and help drive the vision for their team's strategies.
Responsibilities Assist in developing and presenting strategic business and marketing direction for their assigned functional areas such as pricing policies, sale plans, media plans, and advertising messaging, etc.
to drive performance improvements Facilitate and co-lead cross-functional and cross-departmental coordination to support and/or deliver functional area and other marketing strategic initiatives, align routine activities, and drive joint solutions Assist analyzing operational performance, business process, customer insights, and/or future needs to build strategies that clarify key challenges, assist to diagnose root cause, and recognize performance improvement opportunities Serve as a resource to assist employees and other departments in understanding marketing strategies, driving functional area initiatives, and designing methodology for project/initiative delivery Evaluate information gathered from multiple sources and reconcile conflicts to establish a comprehensive understanding while distinguishing user/customer requests from the underlying true needs Assist cross-functional Commercial and Marketing teams to deliver strategic projects and tactical plans on time, within budget, and within agreed upon scope Collaborate well with others, build relationships with business owners, take consultative approaches as appropriate, drive forward, and follow through against established timelines Serve as the marketing representative and enable two-way flow of information between Marketing and cross functional teams within the Commercial organization Work with leader to align on priorities, constructively address project work, and build personal development plans May perform other job duties as directed by Employee's Leaders Knowledge, Skills and Abilities Knowledge of marketing campaign development and go to market strategy Basic knowledge of 360-degree marketing planning knowledge of marketing business metrics (i.
e.
, conversion rate, engagement rate, etc.
) Skilled in developing marketing briefs Skilled in creating and presenting business cases and performance reporting Skilled in problem solving and creating actionable insights from data Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems Ability to establish and maintain effective working relationships with other functional groups and departments Ability to communicate effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats Ability to deliver quality work within a low-cost environment Education Required:
High School Diploma or GED Experience Advanced level experience, seasoned and specialized knowledge in:
Marketing Campaign development Strategic planning Cross-functional projects collaboration Preferred:
Experience with data storytelling Preferred:
Experience with Tableau Licensing/Certification N/A Physical Abilities Ability to perform work duties from limited space work station/desk/office area for extended periods of time Ability to communicate and interact with others in the English language to meet the demands of the job Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job Other Qualifications Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines Must be a U.
S.
citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986 Must be at least 18 years of age Must be able to comply with Company attendance standards as described in established guidelines Pay &
Benefits:
Competitive market salary from $ 102,500 - $113,900 per year depending on qualifications and experience.
For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the Company.
Benefits you'll love:
Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too) Up to a 9.
3% 401(k) Company match, dollar for dollar, of your eligible pay, per paycheck Potential for annual ProfitSharing contribution toward retirement - when Southwest profits, you profit Explore more Benefits you'll love:
https:
//careers.
southwestair.
com/benefits Pay amount doesn't guarantee employment for any particular period of time 401(k) match contributions are subject to the plan's vesting schedule and applicable IRS limits ProfitSharing contributions are subject to plan's vesting schedule and are made at the discretion of the Company Southwest Airlines is an Equal Opportunity Employer.
Please print/save this job description because it won't be available after you apply.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
Marketing Our Company Promise We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.
Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines.
Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Job Description:
The People of Southwest Airlines come together to deliver on our Purpose, which is to connect People to what's important in their lives through friendly, reliable, and low-cost air travel.
The Marketing Strategy Consultant supports the Customer Strategy Team with a primary focus on increas ing Customer Targeting and Lifecycle Marketing.
This role is responsible for building strategies, testing, and optimizing them against targeted Customer groups.
The Marketing Strategy Consultant is a strong communicator who is data-driven and e xcited to join a cross-functional team to support impactful initiatives that drive the futur e of Southwest.
Additional details:
The culture of Southwest Airlines means we embrace a flexible workplace and value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus.
This role is a hybrid position based out of our Corporate Campus in Dallas, TX, which requires Employees to work at a Company facility at least three days a week.
The Department designates the specific three days of the week Employees must work on-site.
U.
S.
citizenship or current authorization to work in the U.
S.
is required , and no current or future work authorization sponsorship available.
Southwest Airlines is an Equal Opportunity Employer.
We continue to look for opportunities to reflect the communities we serve, and welcome applicants with diverse thoughts, backgrounds, and experiences.
Job Summary This Marketing Strategy Consultant is responsible for initiating, assisting in developing, and driving strategic plans to address business needs and improve performance of their assigned functional area (Customer Development, Local Strategy, Traffic, Southwest Business, Southwest Vacations, Loyalty Promotions).
This role will assist and/or co-lead the efforts, from concept to completion, of Marketing initiatives relevant to their functional area by leveraging multiple inputs (including various customer data models, customer dashboards, customer profiles and shared insights, traffic and revenue analysis, demand generation reporting, sale and offer optimization, brand monitoring, customer intelligence) and help drive the vision for their team's strategies.
Responsibilities Assist in developing and presenting strategic business and marketing direction for their assigned functional areas such as pricing policies, sale plans, media plans, and advertising messaging, etc.
to drive performance improvements Facilitate and co-lead cross-functional and cross-departmental coordination to support and/or deliver functional area and other marketing strategic initiatives, align routine activities, and drive joint solutions Assist analyzing operational performance, business process, customer insights, and/or future needs to build strategies that clarify key challenges, assist to diagnose root cause, and recognize performance improvement opportunities Serve as a resource to assist employees and other departments in understanding marketing strategies, driving functional area initiatives, and designing methodology for project/initiative delivery Evaluate information gathered from multiple sources and reconcile conflicts to establish a comprehensive understanding while distinguishing user/customer requests from the underlying true needs Assist cross-functional Commercial and Marketing teams to deliver strategic projects and tactical plans on time, within budget, and within agreed upon scope Collaborate well with others, build relationships with business owners, take consultative approaches as appropriate, drive forward, and follow through against established timelines Serve as the marketing representative and enable two-way flow of information between Marketing and cross functional teams within the Commercial organization Work with leader to align on priorities, constructively address project work, and build personal development plans May perform other job duties as directed by Employee's Leaders Knowledge, Skills and Abilities Knowledge of marketing campaign development and go to market strategy Basic knowledge of 360-degree marketing planning knowledge of marketing business metrics (i.
e.
, conversion rate, engagement rate, etc.
) Skilled in developing marketing briefs Skilled in creating and presenting business cases and performance reporting Skilled in problem solving and creating actionable insights from data Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems Ability to establish and maintain effective working relationships with other functional groups and departments Ability to communicate effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats Ability to deliver quality work within a low-cost environment Education Required:
High School Diploma or GED Experience Advanced level experience, seasoned and specialized knowledge in:
Marketing Campaign development Strategic planning Cross-functional projects collaboration Preferred:
Experience with data storytelling Preferred:
Experience with Tableau Licensing/Certification N/A Physical Abilities Ability to perform work duties from limited space work station/desk/office area for extended periods of time Ability to communicate and interact with others in the English language to meet the demands of the job Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job Other Qualifications Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines Must be a U.
S.
citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986 Must be at least 18 years of age Must be able to comply with Company attendance standards as described in established guidelines Pay &
Benefits:
Competitive market salary from $ 102,500 - $113,900 per year depending on qualifications and experience.
For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the Company.
Benefits you'll love:
Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too) Up to a 9.
3% 401(k) Company match, dollar for dollar, of your eligible pay, per paycheck Potential for annual ProfitSharing contribution toward retirement - when Southwest profits, you profit Explore more Benefits you'll love:
https:
//careers.
southwestair.
com/benefits Pay amount doesn't guarantee employment for any particular period of time 401(k) match contributions are subject to the plan's vesting schedule and applicable IRS limits ProfitSharing contributions are subject to plan's vesting schedule and are made at the discretion of the Company Southwest Airlines is an Equal Opportunity Employer.
Please print/save this job description because it won't be available after you apply.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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