Marketing Analytics Manager (Unica)
Date Posted:
04/25/2024
Hiring Organization:
Rose International
Position Number:
462915
Job Title:
Marketing Analytics Manager (Unica)
Job Location:
Dallas, TX, USA, 75201
Work Model:
Hybrid
Employment Type:
Temporary
Estimated Duration (In months):
13
Min Hourly Rate ($):
28.00
Max Hourly Rate ($):
36.00
Must Have Skills/Attributes:
Analytics, Data Mining, Oracle, SQL, Unica
Nice To Have Skills/Attributes:
Palantir Foundry, PowerBI, Tableau
Job Description
Only those lawfully authorized to work in the designated country associated with the position will be considered.
Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.
TOP SKILLS REQUIRED:
1. Must be a strong SQL Coder with Data Mining Skills (Understands complex coding processes, i.e. joins-inner & outer, aggregating data, building temp tables, formatting data, and import & export processes)
2. Experience in List Management or lead generation:
can work well with business clients to gather requirements and successfully translate requirements into code.
3. Ability to think outside of the box and excel in problem solving
4. At least one-year experience in Unica/IBM
5. At least one-year experience in Marketing campaign management
Job Description:
Our client is searching for a Marketing Technology Manager to join its growing Marketing Technology team. Marketing Technology is responsible for enabling and consulting on targeted marketing efforts across the portfolio of products. This position is responsible for using intimate knowledge of customer data and marketing tools to work with our marketing clients to understand and consult their campaign strategy, advising on campaign development, creating, and segmenting the audiences for their campaigns, and ensuring the needs of the business are met.
The ideal candidate will be a creative problem solver, an active listener, and will ask pointed questions to ensure alignment on requirements.
Responsibilities include but are not limited to:
Adeptly facilitate meetings to capture requirements
Provide recommendations and valuable insights to clients to assist with the design and development of the targeted marketing request and campaigns
Create use cases and test scenarios as needed to communicate the approach and validate the solution
Develop functional specifications and system design specifications in conjunction with marketing, legal and other consultative roles
Advanced SQL coding skills, to understand campaign GUI back-end processing & for troubleshooting
Perform quality checks on other team member's campaign with 100% accuracy
Independently manage campaigns from inception to implementation.
Qualifications
Ability to write SQL queries in a large database environment
Must be a strong SQL Coder with Data Mining Skills (Understands complex coding processes, i.e. joins-inner & outer, aggregating data, building temp tables, formatting data, and import & export processes)
Experience in List Management or lead generation:
can work well with business clients to gather requirements and successfully translate requirements into code
Ability to work independently and within teams with a focus on detail and can work on several projects at the same time
Ability to think outside of the box and excel in problem solving
Experience working in Salesforce Marketing Cloud and Unica (UNICA is mandatory)
Prefer experience with Palantir
Bachelor's Degree/Equivalent, or 3-5 years related experience
Desired Skills:
Salesforce Marketing Cloud:
journey building, audience segmentation, email/SMS Studio
IBM Unica Campaign Management
2
years' experience in campaign targeting tools
Oracle SQL, Microsoft Power BI, Tableau, Palantir
At least one-year experience in Marketing campaign management or list generation
Ability and drive to do data research on questions without receiving specific directions
Background in CRM or direct marketing, with a strong aptitude for project management
Demonstrated strong analytic and fact-based decision-making skills, especially as related to CRM campaign design
Possess outstanding computer skills and be proficient using Microsoft Office products including Outlook, Word, PowerPoint and Excel
Benefits:
For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.
California Pay Equity:
For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.
Estimated Salary: $20 to $28 per hour based on qualifications.
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