Demand Generation Lead at Avery Dennison in Dallas, TX
Day-to-day Activities :
Implement a marketing plan with a mix of programs and channel initiatives that can predictably drive revenue growth for both existing customers and new prospects Execute Account-Based Marketing strategies sought at winning specific targeted accounts in conjunction with sales and improving our conversion rates Determine and achieve critical metrics Partner with the sales team to ensure marketing meets its part of the SLA and ensure the sales team is follows up on marketing demand to lead to predictable revenue Drive strategy and execution for demand generation campaigns across all digital and offline channels optimizing revenue contribution Track and report marketing and revenue progress to the marketing and sales team Focus on the development and management of digital assets (website, landing pages, emails content, and ads), working cross-functionally with individual contributors, agencies, and contract partners Champion A/B testing and marketing best practices across the organization Support executives in defining organizational goals and strategic plans Qualifications 5
years of marketing communications or marketing operations experience in a dynamic, fast-paced, demanding professional environment 5
years of leadership experience with demand generation professionals Recognition as a creative marketer who has a test-learn-refine mindset and has run a high-velocity demand generation function Balance of left-brain data obsession and right-brain creativity A strong background delivering results across all online and offline demand generation channels and significantly scaling revenue contribution Understands alignment and comfortable working with senior sales and commercial leadership. In-depth knowledge of marketing channels and funnels Shown expertise in both influence and conversion. Excruciatingly detail-oriented with the ability and desire to address unique challenges with creative solutions Highly motivated, self-starting nature; you respond positively to moderate guidance yet are capable and comfortable with independent critical thinking and problem-solving Out-of-this-world project management skills with the ability to multi-task and complete projects perfectly under tight project deadlines Avid learner who prefers to formulate a hypothesis before asking someone else for the answer Agility is key; ability to pivot and adapt in a quickly changing environment, without worry Stellar interpersonal skills and ability to work and communicate with a wide array of people Experience with marketing automation (Eloqua) & Oracle Sales Cloud greatly beneficial, but not required Hands-on experience with different digital platforms Results-oriented, with a strong aim to hit goals and KPIs Relevant knowledge of marketing strategies and the current digital landscape
Salary Range:
$80K -- $100K
Minimum Qualification
Communications & PREstimated Salary: $20 to $28 per hour based on qualifications.
Implement a marketing plan with a mix of programs and channel initiatives that can predictably drive revenue growth for both existing customers and new prospects Execute Account-Based Marketing strategies sought at winning specific targeted accounts in conjunction with sales and improving our conversion rates Determine and achieve critical metrics Partner with the sales team to ensure marketing meets its part of the SLA and ensure the sales team is follows up on marketing demand to lead to predictable revenue Drive strategy and execution for demand generation campaigns across all digital and offline channels optimizing revenue contribution Track and report marketing and revenue progress to the marketing and sales team Focus on the development and management of digital assets (website, landing pages, emails content, and ads), working cross-functionally with individual contributors, agencies, and contract partners Champion A/B testing and marketing best practices across the organization Support executives in defining organizational goals and strategic plans Qualifications 5
years of marketing communications or marketing operations experience in a dynamic, fast-paced, demanding professional environment 5
years of leadership experience with demand generation professionals Recognition as a creative marketer who has a test-learn-refine mindset and has run a high-velocity demand generation function Balance of left-brain data obsession and right-brain creativity A strong background delivering results across all online and offline demand generation channels and significantly scaling revenue contribution Understands alignment and comfortable working with senior sales and commercial leadership. In-depth knowledge of marketing channels and funnels Shown expertise in both influence and conversion. Excruciatingly detail-oriented with the ability and desire to address unique challenges with creative solutions Highly motivated, self-starting nature; you respond positively to moderate guidance yet are capable and comfortable with independent critical thinking and problem-solving Out-of-this-world project management skills with the ability to multi-task and complete projects perfectly under tight project deadlines Avid learner who prefers to formulate a hypothesis before asking someone else for the answer Agility is key; ability to pivot and adapt in a quickly changing environment, without worry Stellar interpersonal skills and ability to work and communicate with a wide array of people Experience with marketing automation (Eloqua) & Oracle Sales Cloud greatly beneficial, but not required Hands-on experience with different digital platforms Results-oriented, with a strong aim to hit goals and KPIs Relevant knowledge of marketing strategies and the current digital landscape
Salary Range:
$80K -- $100K
Minimum Qualification
Communications & PREstimated Salary: $20 to $28 per hour based on qualifications.
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