Product Marketing Manager
Lead to manage the right product portfolio especially on the right affordable product and pricing for Malaysia and Philippines market. Identify the right product mix and white space opportunities and champion the needs with Corp partners. Manage AP Region Product launch calendar planning identifying gaps and opportunities and communicating product needs with corporate brand partners. Active participation in the development and implementation of the Corp brand development plans by independently gathering information and providing key review at various points in the planning process, develops analyses of pricing, cost and competitor information, develops options for products and packaging, and ensure the accurate, consistent communication of information to manager and key partners. Represents the region's views at meetings and development process of color, body, sun care and fragrance by ensuring products are aligned with regional product strategy and timing. Acts as a resource to communicate AP regional product details and needs to corporate partners (AP markets, Brand Development, Program Management, Global Inventory Control, and Finance, R&D, PMO etc.). Maintains constant awareness of the status of key initiatives, programs, launch results, and business metric trends in the region, and shares information with management as appropriate. Isolates key challenges and opportunities and makes recommendations through in-market visits, discussions with local markets, and review of business metrics ESSENTIAL DUTIES AND RESPONSIBILITIES Lead and work with corporate brand development team and other relevant Corporate partners to represent AP/China market needs in the product development plan in Color, Body, Fragrance, Sun care etc. Lead to collaborate with corporate teams to help lead resolution efforts of any project challenges to keep the project moving toward launch date. With guidance from Director of Product Marketing, partners with Corporate Brand Development and local markets to prepare the components of AP/China exclusive business case/ go-filters. With the assistance of Regional Finance teams, provides financial information including cost of goods, cannibalization, margin, pricing, and projected forecast for business cases and each gate within new product development process. Assumes ownership of specific Agile tasks representing regional soft and firm commits. Work with market to provide post product launch analysis and future product launch recommendation. Works closely with all AP/China markets to understand the market needs. Be responsible for the feedback/questions from local markets regarding new and current product development projects. Communications skills should be highly developed to manage complexity of working across cultures and departments. Support Director, Product Marketing to manage AP/China product launch calendar planning, region pricing, promotion strategies, forecasting, regional SKU management and SKU rationalization, local market product/concept research planning and post launch analysis. Conducts competitive analysis for products and research to report on market trends and industry best practices Partners with Malaysia and Philippines market to identify the right product mix and white space opportunity to establish the right product portfolio and pricing and enable market success. Partner with Corporate Brand Development, R&D, other Corp functions team and markets to establish the right cadence and communication efficiency between Region, Corporate and AP markets. Enable cross sharing and learning from other regions. Ability to identify opportunities, evaluate different scenarios and facilitate resolutions to problem activities and improve processes. KNOWLEDGE, SKILLS AND ABILITIES Education:
Bachelor's degree in marketing, business administration or related field
Experience:
Minimum 5-6 years on-hand experience with over 2-3 years of cosmetics/ personal care experience in consumer product marketing development / management, participating in the development of global product marketing management plans. Relevant international experience coupled with Asia Pacific experience is preferred. Must have an understanding of Mary Kay Asia Pacific markets, Mary Kay's manufacturing operations worldwide, and other cultures. Knowledge of Mary Kay products, project processes, and business fundamentals is critical. Proven track record of product development management required to lead the tactical aspects of the product marketing cycle from product plan through product commercialization and end-market launch. Must demonstrate a high level of problem solving, planning and negotiating skill. Excellent communication skills required to establish credibility and form business partnerships with clients locally and globally, to provide clear product/brand positioning, and to exchange information with individuals at various levels of the organization. Must be strong, assertive personality balanced with a respect for others. Requires a strong balance of strategic thinker as well as broad thinking ability with an acute attention to detail and the ability to execute flawlessly. Must have the ability to perform duties under general direction and independently perform assignments with only general criteria for expected results and possess a high level of time and project management skills with the ability to manage multiple projects and tasks Travel required up to 10-15% of time to visit Asia Pacific region for the regional meeting and market study, attend special events to include; beauty and marketing trend seminars. Strong verbal and written skills needed both local in-market (Mandarin preferred) language and excellent in English language.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Bachelor's degree in marketing, business administration or related field
Experience:
Minimum 5-6 years on-hand experience with over 2-3 years of cosmetics/ personal care experience in consumer product marketing development / management, participating in the development of global product marketing management plans. Relevant international experience coupled with Asia Pacific experience is preferred. Must have an understanding of Mary Kay Asia Pacific markets, Mary Kay's manufacturing operations worldwide, and other cultures. Knowledge of Mary Kay products, project processes, and business fundamentals is critical. Proven track record of product development management required to lead the tactical aspects of the product marketing cycle from product plan through product commercialization and end-market launch. Must demonstrate a high level of problem solving, planning and negotiating skill. Excellent communication skills required to establish credibility and form business partnerships with clients locally and globally, to provide clear product/brand positioning, and to exchange information with individuals at various levels of the organization. Must be strong, assertive personality balanced with a respect for others. Requires a strong balance of strategic thinker as well as broad thinking ability with an acute attention to detail and the ability to execute flawlessly. Must have the ability to perform duties under general direction and independently perform assignments with only general criteria for expected results and possess a high level of time and project management skills with the ability to manage multiple projects and tasks Travel required up to 10-15% of time to visit Asia Pacific region for the regional meeting and market study, attend special events to include; beauty and marketing trend seminars. Strong verbal and written skills needed both local in-market (Mandarin preferred) language and excellent in English language.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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