Intern, Digital Marketing
Overview Now is the time to join us and make a difference.
Be a relentless force for a world of longer, healthier lives.
Here at the American Heart Association, you matter and so does your career.
The American Heart Associations Internship Program provides college students an opportunity for hands-on experience in various facets for individuals interested in gaining work experience with a non-profit, voluntary health organization.
We are looking for a Digital Marketing Intern to join our Corporate and Community Marketing team within Healthcare Business Solutions at the American Heart Associations National Center.
The ideal candidate will have an aptitude for data collection, processing, modeling, and analysis and a knack for spotting trends and opportunities for our e-commerce business.
It requires an understanding of statistical methods, analytic techniques, modeling, and visualization to inform business decisions, particularly in marketing, engagement, and revenue.
Encompasses business, campaign, and customer data.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations.
To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as training and support locally and through our National Center.
#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization, and our Guiding Values.
Discover why you will Be Seen.
Be Heard.
Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.
org.
Internship Overview:
Time Commitment:
20-25 hours per week
Internship Duration:
9/11/2023 12/8/2023
Remote Position
Salary:
$23.
00 per hour Internship Outcomes:
Individuals participating in the internship program are provided with an opportunity to:
Gain important and practical job skills to be successful in a non-profit environment.
Opportunity to explore a career-path with a reputable voluntary health/service organization.
Gain experience in the professional world while learning about board management.
Complete an internship that enriches your academic and professional resume as well as enriches your personal life by making a difference in the lives of others.
Responsibilities Tasks could include things like the following:
Conducts data analysis, providing regular updates on trends and recommendations to help achieve business objectives.
Assist in ensuring data is well aligned with marketing programs.
Dashboard reporting of established Key Performance Indicators (KPIs).
Collaborates on CRM analyses of customer segmentation and user experience journey mapping.
Performs statistical analysis and presents analysis findings to the marketing and e-commerce team.
Writes summary reports that interpret findings using interactive/dynamic dashboards created with tools like GA, Salesforce, Tableau, and Sprinklr.
Consistently monitors data, evaluates, and provides insights to business and/or campaign managers.
Identifies new research opportunities.
Observe data quality, integration, and segmentation and identify potential opportunities to enhance KPIs.
Analyze data using statistical methods such as logistic and linear regression; Customer Segmentation, GEE, or random effects models for longitudinal or multilevel analysis, latent class group-based analyses, and analysis of missing data.
Propose methods for the acquisition and retention of customers and stakeholders, such as setting standards for ideas, development, execution, and optimization of marketing campaigns.
Create Tableau dashboards and analytic workflow projects such as Google Analytics, email journeys, scoring models, digital activity reports, channels summaries, etc.
Assists in market research studies conducted internally and externally to evaluate marketing campaigns and brand affinity.
Review paid and organic search performance; identify opportunities to enhance SEO.
Collaborate cross-functionally with other teams to acquire their insights with respect to improved targeting, engagement, and decision-making buy-in.
Qualifications
Strong problem-solving, quantitative and analytical abilities.
Excellent communication and collaboration skills.
Knowledge of analysis techniques Aptitude for monitoring, managing, manipulating, and drawing insights from data.
Education in marketing analysis such as market segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market research.
Basic SQL skills, ability to perform effective querying involving multiple tables and subqueries.
Understanding of and experience using analytical concepts and statistical techniques:
hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units.
Experience working with and creating databases and dashboards using all relevant data to inform decisions.
Experience with Tableau, Salesforce, Google Analytics, and other analytics tools.
Must be legally authorized to work in the United States for any employer without sponsorship, now or in the future.
For any roles working remotely, the work must also be performed inside the United States, not in a foreign country.
Required Equipment:
Reliable WiFi Connection Preferred Qualifications
Effective communication skills to present information to technical and non-technical audiences.
Excellent project management skills, with task and deadline orientation.
Strong attention to detail, organization, and time management skills.
Ability to multitask and work successfully in a complex organization with competing priorities.
Ability to work in a fast-paced environment.
Compensation & Benefits The American Heart Association invests in its people.
Visit Rewards & Benefits to see more details.
Compensation and Performance Attracting talented, committed interns means offering competitive compensation, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow.
And we do.
Professional Development You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.
HeartU is the Associations national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Apply Today:
So, are you ready to intern for the largest voluntary health organization dedicated to fighting heart disease, stroke, and other cardiovascular diseases? A cover letter is recommended to explain why an internship in public health at the American Heart Association appeals to you.
The American Heart Associations 2024 Goal:
Every person deserves the opportunity for a full, healthy life.
As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
This position not a match with your skills? Click here to see other opportunities.
EOE/Protected Veterans/Persons with Disabilities #AHAWAYUP Join our Talent Community! Join our Talent Community to receive updates on new opportunities and future events.
Location _US-TX-Dallas_ Estimated Salary: $20 to $28 per hour based on qualifications.
Be a relentless force for a world of longer, healthier lives.
Here at the American Heart Association, you matter and so does your career.
The American Heart Associations Internship Program provides college students an opportunity for hands-on experience in various facets for individuals interested in gaining work experience with a non-profit, voluntary health organization.
We are looking for a Digital Marketing Intern to join our Corporate and Community Marketing team within Healthcare Business Solutions at the American Heart Associations National Center.
The ideal candidate will have an aptitude for data collection, processing, modeling, and analysis and a knack for spotting trends and opportunities for our e-commerce business.
It requires an understanding of statistical methods, analytic techniques, modeling, and visualization to inform business decisions, particularly in marketing, engagement, and revenue.
Encompasses business, campaign, and customer data.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations.
To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as training and support locally and through our National Center.
#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization, and our Guiding Values.
Discover why you will Be Seen.
Be Heard.
Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.
org.
Internship Overview:
Time Commitment:
20-25 hours per week
Internship Duration:
9/11/2023 12/8/2023
Remote Position
Salary:
$23.
00 per hour Internship Outcomes:
Individuals participating in the internship program are provided with an opportunity to:
Gain important and practical job skills to be successful in a non-profit environment.
Opportunity to explore a career-path with a reputable voluntary health/service organization.
Gain experience in the professional world while learning about board management.
Complete an internship that enriches your academic and professional resume as well as enriches your personal life by making a difference in the lives of others.
Responsibilities Tasks could include things like the following:
Conducts data analysis, providing regular updates on trends and recommendations to help achieve business objectives.
Assist in ensuring data is well aligned with marketing programs.
Dashboard reporting of established Key Performance Indicators (KPIs).
Collaborates on CRM analyses of customer segmentation and user experience journey mapping.
Performs statistical analysis and presents analysis findings to the marketing and e-commerce team.
Writes summary reports that interpret findings using interactive/dynamic dashboards created with tools like GA, Salesforce, Tableau, and Sprinklr.
Consistently monitors data, evaluates, and provides insights to business and/or campaign managers.
Identifies new research opportunities.
Observe data quality, integration, and segmentation and identify potential opportunities to enhance KPIs.
Analyze data using statistical methods such as logistic and linear regression; Customer Segmentation, GEE, or random effects models for longitudinal or multilevel analysis, latent class group-based analyses, and analysis of missing data.
Propose methods for the acquisition and retention of customers and stakeholders, such as setting standards for ideas, development, execution, and optimization of marketing campaigns.
Create Tableau dashboards and analytic workflow projects such as Google Analytics, email journeys, scoring models, digital activity reports, channels summaries, etc.
Assists in market research studies conducted internally and externally to evaluate marketing campaigns and brand affinity.
Review paid and organic search performance; identify opportunities to enhance SEO.
Collaborate cross-functionally with other teams to acquire their insights with respect to improved targeting, engagement, and decision-making buy-in.
Qualifications
Strong problem-solving, quantitative and analytical abilities.
Excellent communication and collaboration skills.
Knowledge of analysis techniques Aptitude for monitoring, managing, manipulating, and drawing insights from data.
Education in marketing analysis such as market segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market research.
Basic SQL skills, ability to perform effective querying involving multiple tables and subqueries.
Understanding of and experience using analytical concepts and statistical techniques:
hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units.
Experience working with and creating databases and dashboards using all relevant data to inform decisions.
Experience with Tableau, Salesforce, Google Analytics, and other analytics tools.
Must be legally authorized to work in the United States for any employer without sponsorship, now or in the future.
For any roles working remotely, the work must also be performed inside the United States, not in a foreign country.
Required Equipment:
Reliable WiFi Connection Preferred Qualifications
Effective communication skills to present information to technical and non-technical audiences.
Excellent project management skills, with task and deadline orientation.
Strong attention to detail, organization, and time management skills.
Ability to multitask and work successfully in a complex organization with competing priorities.
Ability to work in a fast-paced environment.
Compensation & Benefits The American Heart Association invests in its people.
Visit Rewards & Benefits to see more details.
Compensation and Performance Attracting talented, committed interns means offering competitive compensation, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow.
And we do.
Professional Development You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.
HeartU is the Associations national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Apply Today:
So, are you ready to intern for the largest voluntary health organization dedicated to fighting heart disease, stroke, and other cardiovascular diseases? A cover letter is recommended to explain why an internship in public health at the American Heart Association appeals to you.
The American Heart Associations 2024 Goal:
Every person deserves the opportunity for a full, healthy life.
As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
This position not a match with your skills? Click here to see other opportunities.
EOE/Protected Veterans/Persons with Disabilities #AHAWAYUP Join our Talent Community! Join our Talent Community to receive updates on new opportunities and future events.
Location _US-TX-Dallas_ Estimated Salary: $20 to $28 per hour based on qualifications.
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